In 2024, Greg founded Loved Management after a decade of managing models worldwide and seeing a lack of representation for models of colour, of all body types, and who don’t fall within the typical gender binary. Greg loves to uplift the models he manages, showcasing who they truly are with an individualized plan to help meet each model’s goals with career longevity in mind.

With a proven track record of leading with love, making change, and carving out space for Equity, Diversity, and Inclusion, he has guided and nurtured models throughout the spectrum of race, body type, and gender to break down barriers, and work with major brands, walk runways in top fashion markets, and grace the glossy pages and covers of major magazines.

“The mandate of Loved Management is to create a space where everyone can feel loved!”